"yugo.logo - Graphic Identification in Yugoslavia vol. 2" brings 169 new logos made in Yugoslavia (1945-1992.) and includes special section dedicated to 40th anniversary of Winter Olympic Games held in Sarajevo (Bosnia and Herzegovina).
The basic starting point of the project lies in the fact that most of these graphic symbols, created more than half a century ago, are considered extremely high quality solutions and up to modern standards. Their influence on today’s (local) design, but also on the establishment of collective aesthetic criteria, is by no means negligible, which makes the topic of the whole research – albeit seemingly archaic – very up-to-date.
After the break-up of Yugoslavia* most of the archives and industrial heritage was lost, left in despair, destroyed or forgotten… yugo.logo aims to collect and save as many symbols and other design work “made in Yugoslavia”.
*Yugoslavia (1918-1992) = Bosnia & Herzegovina, Croatia, Macedonia, Montenegro, Serbia, Slovenia – population cca 20mil.
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Research and Design: oran.design
Published by: Radnja
Photos; Nataša Njegovanović
Year published: 2024.
